2018 PROGRAM

all day experiences

Tech Impact Lab, Hosted by Pledgeling
PXP’s Tech Impact Lab, hosted by Pledgeling, is an all day activation space where attendees can drop in to experience innovative technologies first hand by some of the industries’ leading disruptors in the social impact space
Skysource + This Bar Saves Lives + Discovery, Inc. + Greenwealth Energy Solutions + LA Urban Farms +

Conscious Marketplace
The PXP Conscious Marketplace puts the spotlight on goods and services doing good. Shop holiday gifts from brands who share your values. #shopintentionally

Balthazar & Rose, Beautycounter, Branch Out Market, Califia Farms, Cocoyo, Cloud Knits, Effi Foods, Feel Good Salsa, GT's Kombucha, Imperfect Produce, Kind Bars, LA Original, MADE by DWC, Nando's Peri Peri, MixR, Natierra, Ocean + Main, Real Food Devotee, Rewilder, ReWeave LA, Starling Jewelry, This Bar Saves Lives, We Are HAH, Yem Collective, ZOLA Plant Powered Hydration

Instant Impact Activity Benefitting Downtown Women's Center - Sponsored by Health Net
Take time out from focusing on how to have impact to actually have some!
Work with
Give2Get to support the Downtown Women’s Center.

Inspired Action Photo Booth with Beautify Earth
Hang with the talented Beautify Earth artists, snap some insta-worthy
photos & share your inspired pledge with your tribe!

FULL PROGRAM & SCHEDULE

8:30 - 9:00 / REGISTRATION & bREAKFAST


9:00 - 9:20 / WELCOME & OPENING REMARKS

Welcome by the Conscious Capitalism team with Alexander McCobin, CEO, Conscious Capitalism International to kick off this year’s Purpose x Profit festivities—celebrating the growth of the Conscious Capitalism movement and all of the trailblazing businesses that are making it possible.

Master of Ceremonies Corey Blake, CEO of Round Table Companies
Corey is an accomplished actor, writer, publisher, and speaker. He embodies conscious leadership in his business and has made it his mission to help leaders come to the conclusion that Vulnerability is Sexy! His wit and passion will help to ensure that every moment of our program has the potential to transform.

Aligned Action Meditation with Lisa Berkovitz
In one of many un-conference-like experiences, Lisa Berkovitz will guide us through a powerful grounding and alignment meditation designed to ensure that your intentions are translated into right action. Prepare yourself for an experience that will anchor you in the current moment even as it catapults you into your most desired future.


9:25 - 9:55 / THE RISE OF HUMAN CAPITAL

The Rise of Human Capital with Grady Lee, CEO of Give2Get
Grady Lee was a social entrepreneur before anyone knew what that was. Over the past 25 years, Grady and his team have mobilized communities, people and brands to engage in social impact around the world. He will give his perspective on that quarter century of work and the mission that has taken him from a small Colorado ski town to the United Nations.


Our four Activator sessions throughout the day were developed to arm you with practical tools and tips for you to bring to life the four tenets of Conscious Capitalism in your business or at work

9:55 - 10:15 / ACTIVATOR #1 - HIGHER PURPOSE

Activator #1: Higher Purpose
Simon Mainwaring (
WeFirst)  + Sarah Grover (The Coffee Bean and Tea Leaf)
The Coffee Bean and Tea Leaf is an excellent example of a legacy brand that is redefining and repositioning itself in the market through purpose – in ways that will inform its product portfolio, service design, communications and overall customer experience. Simon, a powerhouse of the conscious business movement himself, will talk with Sarah about the story of The Coffee Bean and Tea Leaf, where it is now and how purpose is informing its future nationally and internationally.

“We believe it’s not enough to do well, we must also do good.”


10:15 - 10:25 / Action + Community + Beautification + Impact

Evan Meyer and Ruben Rojas of Beautify Earth
The Beautify Earth team invites us to explore how a simple act of beautification can have exponential impact on our hearts, our community, our cities, and beyond.


10:25 - 10:35 / MEET THE 2018 X PRIZE WINNERS

Cassie Fowler, (Pledgeling) and David & Laura Hertz Skysource
Meet the winners of the 2018 XPRIZE and hear about their experience and learn about their game-changing technology that extracts water out of air.


10:40 -11:00 / BREAK


11:00 -11:45 /morning breakouts

Accelerate your Business Through Purpose (Main Stage)
Simon Mainwaring (WeFirst)  + Sarah Grover (The Coffee Bean and Tea Leaf)
How do you accelerate business growth through purpose? How do you inspire all stakeholders to join that effort? How does your brand become a movement? In this session, We First CEO and branding expert, Simon Mainwaring, and Chief Marketing Officer at The Coffee Bean and Tea Leaf, Sarah Grover, will walk you through actionable strategies and tactics that add value across all departments of your company and to use purpose as a launchpad for business growth and impact.

Tech Impact Lab - Hosted by Pledgeling (Main Stage Mezzanine)
Cassie Fowling (Pledgeling)  + Laura & David Hertz (Skysource / XPRIZE)
Meet the leaders of tech companies that are truly changing the world. Hear from the winners of the 2018 XPRIZE about their experience and their game-changing technology, as well as other featured brands in the Tech Impact Lab.

Conscious Capitalism 101 (Screening Room) Lisa Schenk (CCLA) + Stephen Green (Decurion) + Alexander McCobin (Conscious Capitalism, Inc.)
An opportunity to understand the foundations of CC through a conversation with one of the most notable conscious companies in LA. Followed by Q&A with Alexander McCobin, CEO of Conscious Capitalism Inc.

Setting Boundaries for Success (Listening Room)
Chris Plourde (Revolution Fitness)
Are you structuring your day for optimal performance? This workshop will provide you with strategies to maximize performance and utilize your time more efficiently.

Meeting of the Tribes (Second Floor Lounge)
Find your peeps, inspire a connection, make a new friend and amplify the power of Conscious business. Connect with the many organizations that support conscious business in LA - Imagine what we can do together!

B-Local LA + Conscious Company Media + Net Impact LA + Social Enterprise Alliance  + Green Business Network + Conscious Good + MixR + Pepperdine Graziadio Business School SEER Certificate Program


12:00 -12:15 /THE CODE TO CREATE A WAVE OF PURPOSE

The Code to Create a Wave of Purpose
Shaun Thomson, World champion surfer, entrepreneur, environmentalist, and author
Purpose is the energy that empowers organizations and individuals to thrive and recent research indicates that purpose-led organizations perform 42% better than those that are simply in business. Shaun will share a powerful code to activate a positive wave of purpose and performance throughout an organization.

“All surfers are joined by one ocean.”


12:15 -12:30 /Activator #2: Stakeholder Orientation

Activator #2: Stakeholder Orientation
Lindsay Dahl (Beautycounter) +  Yana Simone (New Earth)
Motivating all stakeholders by creating “win-win-win” outcomes for everyone impacted by your business decisions. This Activator helps you elevate everyone in the game.


12:30 - 1:30 / lunch


1:30-1:40 / We’re Back! PROGRAMMING CONTINUES


1:40-2:25 / IMPACT TRAILBLAZERS PANEL

Impact Trailblazers Leading Their Industries Through Purpose
Moderated by Pledgeling CEO James Citron, + Victor Cho (CEO/Evite) + Jessica Beatus (Discovery, Inc.) + CEO/Sharleen Ernster (We are HAH) and CEO/Paul Yoo (This Bar Saves Lives)

This panel will discuss all things disruption. Hear from industry vets, global brands, and start-up pioneers—and learn from their successes, failures, and the biggest challenges that made them who they are today. This is a jam-packed session on blazing new trails AND making an impact along the way.


2:25-2:35 / From Disruption to Action in Play!

From Disruption to Action in Play!
John Fitzgerald
Out of the unexpected, out of chaos, and disruption, coherence emerges through Play, Innovation, and Connection to shine a light down new paths for coordinating action and service in community.


Our 4 Activator sessions throughout the day were developed to arm you with practical tools and tips for you to bring to life the four tenets of Conscious Capitalism in your business or at work

2:35-3:00 /ACTIVATOR #3 CONSCIOUS CULTURE

Activator #3: Conscious Culture
Tracy Lawrence, (
CEO/Chewse)  + Jane Garza (NOBL)
Increasing the level of consciousness in your culture by cultivating trust, transparency, accountability, integrity and love. This Activator takes the mystery out of good culture.


3:00 - 3:15 / BREAK


3:15 - 4:00 afternoon breakouts

What’s Your Pink Spoon? Creating Fanatical Customers (Main Stage)
Corey Blake (Round Table Companies)
That Baskin Robbins spoon is a beacon, calling out to the masses, “If you love ice cream so much that you want to try each and every flavor before making your decision... then YOU are our people!” Find your own pink spoon in this 50-minute workshop about how to uncover your unique approach to creating fanatical stakeholders.

Funding the Future (Screening Room)
With Renata George (Zenmen Venture Fund) + Cynthia Ringo (DBL Partners)
+ Seth Miller (Fearless Ventures) + Youngro Lee (NextSeed)
Need money for that social enterprise that’s going to change the world? Damn right you do! This panel pulls together leading investors to get their take on pet peeves while raising capital, must-haves for that all important pitch, and advice from the trenches to get you the capital you need for the change that’s needed.

Taking Soul-Aligned Action (Listening Room)
Lisa Berkovitz
Join this experiential journey to help you receive specific guidance from your own Soul about what action is most aligned for you to take next in your business and life’s work.


Our four Activator sessions throughout the day were developed to arm you with practical tools and tips for you to bring to life the four tenets of Conscious Capitalism in your business or at work

4:20 - 4:35 /Activator #4: Conscious Leadership

Activator #4: Conscious Leadership
Thierry Ollivier, (CEO/Brandstorm / Natierra)  + Matthew Manos (CEO/verynice)
Leading — so you can be the change you wish to see. This Activator helps you define your leadership role to better serve the purpose of the business, support people, and create value for all stakeholders.


4:35 - 5:10 /HOW TO LOVE YOUR WORK IN THE 21st CENTURY

How to Love Your Work in the 21st Century
Afdhel Aziz, Founder+Chief Purpose Officer, Conspiracy of Love

In this talk, Afdhel explores the existential crisis facing humanity in the 21st century: the fact that only 15% of people like what they do for a living. Especially with Millennials and Gen-Z entering the workforce, companies need to find new ways to attract and retain the best talent by showing them how their work ladders up to positive social and environmental impact.

Using powerful stories of everyday people who have found ways to do extraordinary things in their work, he shows how people within corporations can unlock their purpose, using a revolutionary new model.

“There’s no point in having a great organizational purpose if people can’t unlock their own personal purpose as well.”


5:10 - 5:20 /CLOSING REMARKS


5:30 - 7:00 /PXP AFTER PARTY

What better way to let it all sink in — and avoid rush-hour traffic — than to join other participants for a little soiree? Keep your eyes peeled for all the awesome details to come!